Ross Lovegrove more than a designer is considered a "evolutionary biologist" , inspired by the laws of the reductionism of shapes, sizes and materials, its design is out by the municipality, sustainable, ethical and highly experimental.
His research crosses the boundaries between science, technology, design and architecture, and led him to produce, with an original sign, primitive objects and futuristic at the same time sensual and seductive.
His method of design is Darwinian: "I am convinced that the purpose of design is to improve human life. In my research I am inspired by nature where nothing is random and nothing superfluous, everything happens for a precise right ... simplicity and elegance of shape, minimal use of materials and perfect functionality. "
His language is the product of "conceptual thinking" , not a product of the design process, a more scientific approach to generate new ideas and experimental. Behind every creation is a commitment to research and a comprehensive methodology. What has always fascinated him most was the idea of \u200b\u200bmapping a transition or a state of change, and how all this is very important for the design and architecture.
The concept of "organic essentialism" or "organic essentialism" in simple terms, is the intelligent "evolutionary economics" form in line with what you need and nothing more.
In other words, is not interested in doing something more than what is ultimately essential.
believe that the study of the earth, and evolution of the time, led him to create an organic form and organic that will develop when you will need.
This is what nature does and this is the way in which designs!
of his work says
"I do not know what design is anymore, I create form ... I Understand form and I'm enjoying the digital age to create it. That I'm Hoping to push even Further ... I feel comfortable in this organic, isomorphic, anthropomorphic, liquid age of making things, But I try not to force it into Things That Do not Need It. "
During the Milan Design Week 09 , Ross Lovegrove, presented to Artemis two innovations: "Cosmic Angel" and "Cosmic leaf "family , lighting devices with organic forms that blend technology, materials and sculpture.
says of them:
"COSMIC ANGEL , comes from my ongoing research into liquid forms, algorithms and digital contemporary process of production and creation directly from the software ... I started from the idea to freeze a moment that seems to be created by rolling over a thin, resulting in a very natural flow and rhythm in the light coat sculpture. The end result is that appears to be suspended against the law of gravity on a cushion 'air ... as the cosmos and complex geometrical shapes that seem to defy explanation and create a sense of infinite ... COSMIC LEAF , looks like a digital leaf from another World, covered with scales like a reptile or an insect that collects light and shadow on her body to seduce a mate. "
Photos © D + Arch
Artemide Showroom
Corso Monforte 19, Milan
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