The hospitality industry is one of the sectors of the economy from higher growth potential, but also a segment where competition is becoming fiercer. The hotel, therefore, are constantly searching for new strategies to differentiate their offerings from those of competitors. In this context, some hotels have decided to introduce her the figure of the butler, with the intent to make their services more and more adapted to the new frontier of experiential living. "The problem," says the butler hive Palace Hotel in Buenos Aires, and the author of the blog Hotel guest experience design, Osvaldo Torres Cruz, "is that often there is little clarity on the actual role of the butler. In many cases, for example, is the same location as the butler of the hotel not to be fully understood by the rest of the team hotel, with its negative impact on the efficiency of the structure involved. The butler, in particular, is the direct link between a hotel chain and the ring's most important service: the host. Its position allows to enjoy absolute proximity to the customer: he is so rational and emotional to know the universe of each traveler and can therefore adjust their service to the real needs of each guest. For the same reason, the butler is the ideal source of information for all other sectors, that its claims should calibrate their services, in order to reach our customers the highest level of satisfaction possible. "
(Newsletter Job in Tourism)
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