Today I went to a supermarket and I saw a display of a new brand of products:
Alixir .
As it was discussed in class in college I decided to try it.
For a price of € 2.90 I brought home 300g of cereal biscuits (which you see in the picture). Alixir is a new
Alixir point in this direction. Consumption trends are moving more and more towards the health and well-being. This new brand is a bet of Barilla. Let's analyze the product, conceived as high-end, high quality.
Packaging
Packaging is sought.
As you can see from the photo above is black: it interrupts the normal chromatic making it clear the shelves, the color black is also typical of luxury. The choice of black is not completely random.addition
not the actual product, there is no picture in front of the pack, but they are out the brand, slogan and the benefit that the consumption of the product gives the purchaser.
are riveted on the back of the pack and explain the benefits of the consumption of the product. Cleverly, it also explains how to match the other products that Alixir purchased, for more complete and benefits.
Test Product I bought cookies to cereals. Nose opening the package feels a pleasant smell of cereals. The biscuits are round and light, thin enough, but not excessively. Give an impression of "lightness".
tasted you can really feel the fragrance of cereal and biscuit. It 'a pleasant experience.
The physical product but I have to put some criticism from Barilla. First, in comparison with other cereal biscuits of good quality I have not heard a big difference. The product is certainly a better than average quality, but not as I expected.Secondly, the appearance of the biscuit is a little unusual. The word that stands on each cookie Alixir makes them look like pharmaceutical tablets once. A humble suggestion?
Since each product has a specific function, represented by a slogan or
1. Helps heart health
2. Helps strengthen the immune
3. It slows down cellular aging
4. Improves bowel function
and a specific symbol for each of them
could be more fascinating, even from the standpoint of emotional well from that of the "design", use the logo of the function performed on the surface of the biscuit.
In this case, then you would use the logo Alixir Regularis .
aside the inevitable jokes that people might people who attend my school could do on the role played by biscuits cereals=) pass to
questions you
: What do you think of the new trend of food consumption?Alixir Have you ever tried? As the judge?
What do you think the packaging?
And the quality of the products is up to what you expected?
The value for money as you see it?
Tiziano
- PS To find out more go to
- Alixir .
- Technorati Tags:
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Barilla, Power , Biscuits,
Health, Welfare
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