Infant Sick Spots On Tongue

Loans in Italy: "fault" of banks and lack of financial literacy among clients?

Good evening to all our loyal readers!

I'll be back after a long absence to launch a couple of considerations born as a result of recent marketing studies as well as in the case Alixir by Titian.
start giving a touch of background: it is not new, and we have said in previous posts, that the Italian economy did not surf in gold. Yet, there is a proliferation of products called " premium price", ie the price above the market average: Alixir is the most obvious example, but just to keep agro, I can think Parmareggio , the aged thirty months the advertising bombards us recently (with a mouse which also speaks a dialect unworthy and absolutely not be identified with one or Parmesan cheese), or even certain kinds of sauces, and so on.

Now, how to explain this apparent contradiction?

The reason lies in the so-called

polarization of income: in other words, the national wealth is increasingly concentrated in a relatively small proportion of the population, namely the quintile (20%, ok, you can insult me: P) more affluent.
This means that, first, high quality products and high prices have in fact a market (this is called double-digit growth rates) and, second, or second productions affordable price should be snapped up. All complemented by a decline in products sensitive enough, let's say, average.
Apparently the slogan "
segmentation" is bearing fruit, and today as today is a product of mass and indiscriminate was certainly more difficult than in the past. The above may serve as a springboard for a final comment, which closes the circle and at the same time it explains why the income is polarizing? The reasons are, as usual, many, but due to an evolution of skiing: skills and capacity of the Italian work force today are not as adapted to new production paradigms , as they were only twenty or thirty ' years ago. If the factories of the world are no longer in the West, an economy based primarily on the transformation it difficult to adapt and develop new skills. For their part, that slice of society that are able to carry out work valued and rewarded (the professionals, just to throw a stone into the pond. Yes, the typical drivers of SUVs, assuming that the verb "lead" is most appropriate way to "steer") have piles of pennies.

And the premium price they sell like hotcakes. In fact, lately, maybe more.

Hello beautiful! Henry