'London much to lose because it is one of the main destinations of international tourism. In fact, creating false expectations on the amount of incoming reservations can destroy an entire economic sector. " Thus, the executive director of the European Tour Operators Association (ETOA), Tom Jenkins, said data from a recent survey by his association and paid to the impact of the Olympics on the tourism industry of the host cities. The research is particularly interesting because it signals a dangerous trend, presumably be extended to other important international events, the organization may generate excessive hopes in the operators sector, thus causing market distortions on the supply side. The report reveals, in fact, as the huge flow of international tourists expected at the previous Olympic editions there has never been translated into real numbers: Sydney, in particular, had announced their arrival for the appointment in 2000 of 132 thousand international travelers, but in fact it came only 97 000. Definitely more inaccurate then the omens were Greeks and Chinese in Athens in 2004 were expecting 105 thousand of foreign visitors a day and have recorded just 14 000, in Beijing, four years later, the bar was placed in an aggregate of 400 000 international guests, but the actual result was maintained at levels much lower with 235,000 total arrivals for the whole month of August. Now, for London 2012 are already talking about 350 000 international travelers arriving and hoteliers are limiting their availability and rising prices to take advantage of the alleged boom in tourists. But then if they do not come in than expected.
(Newsletter Job in Tourism)
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