New meeting rooms, enhanced with real grass carpet in order to stimulate creative thinking among the businessmen. It is the original new initiative introduced in some Irish and British Crowne Plaza. "The meetings should be productive and pleasant, but we all know from experience that many are far from meeting exciting, "says the country marketing manager, Italy, Spain and Portugal in the group InterContinental (IHG), Rosanna Badalamenti. "This new concept is also another initiative in addition to the original license plate Crowne Plaza, to facilitate the most of the business of our customers: SleepAdvantage the program which was launched in early 2010, the hotel provides for the presence of a quiet zones, essences and aromatherapy to promote sleep special podcast guests, in order to prepare them to better their productive day. " The program green grass, in particular, is inspired by recent research IHG, that 40% of professionals would lose concentration during the first 20 minutes of a meeting, often precisely because of the surrounding environment. "The study also showed that, in the past 25 years, our creativity may decrease by 98%," says Angela Whitlock, author of Walk on the grass (walking on the grass). "And the new initiative is just breaking the rules that we impose and which prevent us from reaching our full potential. It says, in fact, that the sight and feel of fresh us back to our childhood memory, thus freeing the social barriers that limit the creativity. "
(Newsletter Job in Tourism)
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